The holiday season is upon us, bringing sparkling lights, festive décor, and the joyful greeting of “Merry Christmas!” While some businesses opt for generic holiday messaging, others fully embrace the magic of the season, celebrating traditions with gusto.

Recognized by the American Family Association (AFA) for their dedication to the holiday spirit, here are 10 retailers that proudly keep the essence of Christmas alive.

1. Belk: Southern Charm Meets Holiday Spirit

Belk is known for its Southern hospitality and its wholehearted embrace of the Christmas season. The retailer avoids generic phrases like “Happy Holidays,” favoring the more traditional “Merry Christmas.” Walking into a Belk store during the holidays feels like stepping into a cozy winter wonderland, with warm lights, classic carols, and decorations that exude the magic of the season.

2. Hobby Lobby: Faith and Festivities Combined

Hobby Lobby stands out for its commitment to celebrating Christmas in both religious and festive ways. Built on Christian values, the store highlights nativity scenes, faith-inspired décor, and classic Christmas carols. Beyond their merchandise, Hobby Lobby’s decision to close on Sundays underscores their dedication to family and faith, making them a hallmark of holiday tradition.

3. Home Depot: A Holiday Haven for DIYers

Home Depot isn’t just a destination for home improvement—it’s also a festive favorite for holiday decorators. Recognized by the AFA for embracing the term “Christmas,” Home Depot offers everything from twinkling lights to towering Christmas trees. Their seasonal section is a go-to spot for anyone looking to transform their home into a holiday masterpiece.

4. Nordstrom: Sophistication Meets Holiday Tradition

Nordstrom brings timeless elegance to the Christmas season. Unlike many retailers, Nordstrom honors Thanksgiving before unveiling its holiday displays, ensuring a seamless transition into the festive period. Their décor is tasteful and sophisticated, creating an upscale shopping experience that reflects the true spirit of the season.

5. Walmart: Spreading Christmas Cheer Nationwide

Walmart, one of America’s largest retailers, goes all out to celebrate Christmas. The AFA awarded Walmart a “5-Star” rating for its use of “Merry Christmas” in marketing and in-store displays. With aisles brimming with holiday-themed products and decorations, Walmart caters to every shopper’s festive needs, making it a one-stop shop for the season.

6. Macy’s: A Christmas Institution

Macy’s is synonymous with Christmas. From its iconic Thanksgiving Day Parade to its enchanting holiday window displays, Macy’s doesn’t just celebrate the season—it defines it. The retailer’s commitment to spreading Christmas joy is evident in their “Merry Christmas” messaging, their grand in-store decorations, and the magical experiences they create for families.

7. JCPenney: Honoring Tradition with Modern Flair

JCPenney holds a special place in holiday traditions, offering a mix of classic values and modern convenience. The retailer’s marketing campaigns and in-store ambiance capture the joy of Christmas, featuring festive promotions and heartfelt messaging. Recognized by the AFA for their holiday spirit, JCPenney continues to be a favorite for families during the season.

8. Lowe’s: Holiday Magic for Every Home

Lowe’s transforms into a Christmas wonderland each year, offering everything from festive wreaths to outdoor lights. Their seasonal section is a treasure trove for anyone looking to create holiday magic at home. With cheerful staff and a commitment to spreading holiday joy, Lowe’s makes shopping for Christmas both easy and enjoyable.

9. Bass Pro Shops: Christmas for Outdoor Enthusiasts

Bass Pro Shops combines rustic charm with festive flair, offering a unique Christmas shopping experience. Their stores feature cozy holiday displays, perfect for those who love the outdoors. From gifts for adventurers to classic Christmas décor, Bass Pro Shops captures the essence of the season in a setting that’s both warm and adventurous.

10. Toys ‘R Us: A Christmas Wonderland for Families

Though Toys ‘R Us has closed its U.S. stores, its legacy lives on in Canada and beyond. The brand transforms into a Christmas wonderland during the holidays, offering a magical experience for children and parents alike. From their iconic Christmas catalog to their cheerful holiday displays, Toys ‘R Us remains a symbol of joy and nostalgia for generations.

Celebrating the True Spirit of Christmas

These retailers remind us that Christmas is about more than just shopping—it’s about celebrating joy, tradition, and togetherness. Whether it’s Hobby Lobby’s faith-driven displays, Macy’s legendary window scenes, or Bass Pro Shops’ rustic holiday vibe, these stores embody the festive spirit in unique and meaningful ways.

This holiday season, let’s support retailers that keep the magic of Christmas alive. By shopping with businesses that celebrate the traditions and values of the season, we can ensure that the warmth of “Merry Christmas” continues to shine bright for years to come.